HLG StartingPointe empowers small businesses to excel in an ever-evolving and competitive market environment. They provide thorough evaluations of current strategies, support rebranding efforts with innovative and impactful design solutions, and enhance online presence through focused marketing strategies and deliberate social media interaction. The objective of this rebranding was to visually convey the influence HLG StartingPointe can have on other businesses.

As the contract creative designer, I have had the privilege of collaborating with a talented team while working directly with small businesses and nonprofits, guiding them through brand transformations that capture their unique identity and vision. My contributions span website design, branding systems, marketing collateral, and social media content—each crafted to strengthen their presence in the marketplace. Working as part of a team has allowed me to combine strategic insight with creative execution, developing design solutions that not only elevate visual identity but also foster meaningful connections between these businesses and their audiences.