The Georgia Zoological Society (GZS) is a private 501(c)(3) nonprofit dedicated to inspiring wildlife conservation through education and authentic encounters with animals and their natural habitats. Many underserved communities rarely have access to these experiences, leaving a gap in awareness and connection to the natural world.

GZS needed a cohesive brand identity, a strong online presence, and an engaging social media strategy to reach more people and encourage donations. I developed comprehensive branding and social media guidelines, crafted a donation-enabled website, and created 30 compelling social media posts to communicate their mission and expand their reach.